CUBG can provide advice and guidance to support any phase of your business deposit program. From start-ups, to tune-ups, to adding more advanced products for sophisticated business members. Let us help your team design, implement, or market a full suite of deposit products to your business members.
CUBG can also discuss best practices for staffing your deposit program, growing your in-house expertise, and ensuring that your people are ready to provide the support that business members desire from their financial institution.
CUBG can provide advice and guidance to assist your team with developing a marketing and sales strategy to reach target businesses in your area. From staff training to tools and resources, we can help your team bring business to the credit union.
Target Marketing Lists
CU Business Group subscribes to a sophisticated database containing information on 14 million businesses throughout the U.S. We are able to produce demographic data for strategic analysis, and also specific lists of businesses for target marketing. The general parameters are listed below:
Basic Business List Criteria
- Employee Size
- Annual Sales Volume
- Years in Business
- Business Credit Rating
- Businesses By General Industry Categories
- Specific SIC Codes
- Targeted geographies